Play to Your Audience: The True Integration of Branding and Business Development

October 15, 2009

8:30 am

Table 31

Comcast Center - 1701 JFK Boulevard

Philadelphia, PA

Norm Rubenstein and Kent Zimmermann

Sophisticated marketers know that a well-designed legal marketing program integrates branding and business development, and roots all of its client-facing initiatives in rigorously conceived positioning strategy.  But real-world exigencies often prevent the true melding of those marketing polarities, creating a fundamental disconnect between firm-wide strategic messaging and day-to-day business development as it is executed by firm lawyers.  How does a law firm connect institutional marketing and messaging and practical business development?  Zeughauser Group partners Kent Zimmermann and Norm Rubenstein will share their strategy for aligning branding and business development, and then analyze several legal brands that are embraced and used by the firms' lawyers.

More information: http://www.legalmarketing.org/metrophilly/chapter-events

 

 

 

 

 

 

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