Client Satisfaction Surveys: How to Build Business and Win Partner Buy-In

March 11, 2010

Center for Competitive Management (CCM)

Why do some partners avoid client satisfaction surveys (CSIs)?  Especially when 63 percent of firms say CSIs are the top business development tool.

Client Satisfaction Surveys: How to Build Business and Win Partner Buy-In
Thursday, March 11, 2010  |  2:00 PM to 3:15 PM Eastern

 

Register Now or Order the CD!

Description: The marketplace for legal services is increasingly competitive. More GCs than ever before are switching primary providers.  With in-house counsel shopping around for representation, you need a customized approach that gets you up close and personal with your clients, where you become one of them, you gain their trust and their business.

In this 75 minute audio conference you will learn how successful lawyers and law firm marketing professionals have:

Sold client feedback internally, generated enthusiasm, and launched CSI programs without alienating skeptical partners in the process.

Our expert faculty, Kent Zimmermann of Zeughauser Group, a general counsel and former corporate chief executive, will provide you with a “from-the-trenches” view, and guide you through:

Why in-house counsel see value in the client feedback process and sometimes even ask to initiate it,
How to ask the right questions to the right client organization representative,
Quantitative measurements of the ROI that client feedback provides ways to get partners (who don’t want their clients interviewed) interested,
The most common mistakes made in introducing client feedback programs (and how to avoid them), and
How to help partners to select clients to be interviewed.

Call 877-900-C4CM (2426) to register by phone or to speak with a CCM customer service representative.

Email: service@c4cm.com

CCM provides audio conference attendees with CLE credit processing services.

 

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